Betting Offers

Back in the day, when online gambling first started out, betting offers for regular existing customers were a rarity to say the least. The online betting sites simply offered new customers a free welcome bet and then just hoped people stuck around and carried on betting with them out of habit. As with everything, online sports betting evolved, the competition grew and more online bookmakers arrived on the scene. This is when they realised they need to work hard to keep their customers betting with them, and give them something back. Fast-forward to the present day and you will see now that all the online bookies now have betting offers, bonuses, and promotions for existing customers, which we will guide you through here. So not only do we show you the best UK free bets, we also show you all the betting offers existing customers can claim, so you can see exactly which online bookmakers are right for you.


Bet £10 get £30 in Free Bets

• Hugely generous welcome offer - Bet £10 get £30 in free bets
• Viewed as probably the best UK online bookie
• Vast number of betting offers for existing customers
• Superb array of live-streaming options

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T's and C's - New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* & £10* to your account & bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value & they are settled. Free Bets are paid as Bet Credits. Min odds/bet & payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. #Ad

Bet £10 get £20 in Free Bets

• One of the best free bets — Bet £10 get £20 in free bets
• Daily and weekly betting offers
• Brilliant online betting site
• Excellent for live betting

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New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evens. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

Bet £10 get £50 in Free Bets

• Excellent welcome offer - Bet £10 get £50 in free bets
• One of the best bookies for betting offers for existing customers
• Great for footy accumulators
• Generous betting odds

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New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

Bet £5 get £30 in Free Bets

• Brilliant welcome free bet offer - Bet £5 get £30 in free bets
• Regarded as one of the best UK online bookmakers
• Superb betting offers for existing customers
• Top bookies for football betting

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New customers only & opt-in required. Deposit using debit card & place first bet of at least £5 with odds of Evens or better. Qualifying bet must be placed within 7 days of registering. You will be credited 2x £10 sports free bets & a £10 casino bonus that expires after 7 days. T's&C's apply.
DragonBet Free Bet

Bet £15 get a £10 Free Bet

• Simple free bet offer - Bet £15, get a £10 free bet
• Great for horse racing and football betting
• Excellent choice of betting offers
• Easy to use betting app

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New customers only. Bettors must be 18 or over. Promo code required. Players must make a £15 first deposit. The qualifying bet amount is £15 on odds of 2.0 or higher. The £10 free bet is released up to 24 hours after the bet is settled. Bettors must place the qualifying bet within 24 hours of creating an account. Any cashed-out bets will void the bonus. Single bets only. Free bets from this offer expire within seven days.

Your guide to Betting Offers for Existing Customers

As we mentioned at the top of this betting offers guide, when online sports betting first started out, betting offers for existing customers were limited at best. The odd football match may have had a money back special offer, if a specific outcome happened, or one of the major horse racing events may have offered a best odds guaranteed offer, but they really weren’t the norm. Nowadays, this is totally different. The online bookmakers go to great lengths to make sure they offer their customers some great betting offers, promotions, and bonuses. Obviously, this is in the bookies interests as it improves customer retention and keeps their customers loyally betting with them. However, that doesn’t mean you shouldn’t be taking advantage of these betting offers, and in turn, making your sports betting go that bit further.

Nowadays, as the bookies have to work extra hard to keep customers betting with them, there are plenty of different betting offers for bet fans to claim. It can be a little confusing now with so many online bookmakers offering all sorts of different betting offers and promotions, so we’ll explain what all the major offers you’ll likely see are, and which bookies have which offers.

Types of Betting Offers

Acca Insurances

Acca Insurance has become one of the most popular, and most common, of the betting offers you will find offered by the bookmakers. Just about all the bookies offer something that revolves around an acca insurance offer. These offers tend to revolve around football betting, but you may find some allow any sports to be bet on, so they are of huge interest to people who like to place some football accumulator bets. Depending on the terms set out by each bookie, they usually work on the basis of if one leg lets you down on your accumulator bet, they refund your stake as a free bet.

Money Back Specials and Losing Bet Refunds

These types of betting offers are very broad and, as you would expect, vary hugely between the bookmakers, depending on what they are offering. They are typically ‘event specific’, where they are tailored to a specific event, such a football match or horse race, although some bookies have generic offers. You will obviously need to see each bookie to find out the specifics, but typically they work on the basis that if a certain outcome occurs and your bet loses, you will get your stake refunded as a free bet. One popular version of this, and one a few bookies do, is great for horse racing betting fans and works on the basis of if your horse finishes 2nd to the SP (starting price) favourite, they will refund your losing bet stake as a free bet.

Free Bet Clubs

Free Bet Clubs are a relatively new type of betting offer, but are great for those punters that place more than a couple of bets a week. Basically, how they work is, if you place a certain amount of qualifying bets with your selected bookie (as long as they offer the promotion) in a week, you will get a free bet the following week. The Free Bet Clubs all vary, so you can compare each of the bookmakers clubs by reading our full Free Bet Club guide so you can find which is the right one for you.

Enhanced Odds and Odds Boosts

These betting bonuses really can be profitable and are excellent if you get a winning bet within the criteria, so it’s always worth trying to hunt these out if you can. They come in different forms, obviously, but you will usually find enhanced odds before the betting event, and odds boosts work on certain winning bets. Many of the bookies will offer enhanced odds on certain events, such as a team to win a football match, which you can take advantage of when placing your bets.

Odds boosts come in many shapes and forms, but one of the most popular and common is boosts on winning accumulator bets. For example, they may offer you an extra 10% on your winnings for all successful acca bets containing 6 selections or more. However, one of the single best offers is the Betfred ‘Double Delight, Hat-trick Heaven’ offer. If you place 1st goalscorer bets on football, then simply, Betfred is where you should be heading. If you place a successful bet here, then great, but if your goalscorer then grabs a 2nd goal in the game, they will double your odds. Not stopping there, if your player scores a 3rd in the game, Betfred will treble your odds.

Best Odds Guaranteed

This is an extremely common betting offer these days and one most bookies take part in. At first glance, you might just think this means you’ll get the best betting odds right here with this bookie. Unfortunately that is not the case, but it still does mean there is a nice little bonus out there waiting. Usually these offers are targeted at horse racing, but some bookies offer them as well on greyhound racing. Years ago when betting on horse racing and greyhound racing, when you placed the bet you either ‘took the odds’ or the start price. It was always a gamble in itself as you could take the odds (the odds at the time) and the start price would be better, or the opposite, not take the odds and the SP would be bigger. Nowadays, many of the bookies take that out of the equation by giving you the best odds. So, if you take the odds when placing your bets, and the SP is bigger, the bookies will pay you out at the bigger price.

Extra Places

Anyone that bets on horse racing will know all about the way both win and each-way bets work, with many checking how many places the bookies are paying on a certain race. Normally, most of the online bookmakers will have pretty much the same each-way betting terms, including how many places they are paying out on. You may get the odd bookie paying out on an extra place which you can always check, but then as a generous betting offer, some bookies will boost that for certain races each day. So they are paying out even more places on selected races. If you are an each-way horse racing bettor, it would always be worth looking to see which bookmakers are paying out extra places. Even more so if you are betting on a horse with a more outside chance of winning and bigger betting odds.

Free Bets

Most people will be aware of UK free bets that are available for new customers when they sign up to new bookmakers, but sometimes there are more to claim. Free bets for existing customers can appear randomly from the bookies, so it’s always worth checking here to find them. Usually, but obviously not always, these free bets appear around certain events and matches. For example, a bookie may offer a ‘bet on the FA Cup final correct score market and get a free 1st goalscorer bet’. If there’s a big event taking place, there is a good chance you might be able to hunt down a free bet to use on that, so keep your eyes peeled.


Bet £10 get £30 in Free Bets

• Hugely generous welcome offer - Bet £10 get £30 in free bets
• Viewed as probably the best UK online bookie

Play nowPlay now
T's and C's - New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* & £10* to your account & bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value & they are settled. Free Bets are paid as Bet Credits. Min odds/bet & payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. #Ad

Most Common Terms and Conditions for Betting Offers

Minimum Odds

Many betting offers will need you to stick to a strict minimum odds rule if you want to claim them, especially ones like acca bonuses and free bet clubs. Always check before you bet to make sure you know what the qualifying minimum odds are if you are claiming a betting offer.

Minimum Bet Stake

Just like the minimum odds, many betting offers will need you to adhere to a minimum stake rule as well. This means your bet, or all your bets, will need to match or be over a certain value.

Qualifying Events

Most betting offers are tailored to a certain sport or betting event, so you need to make sure your bets actually qualify for the offer. For example, some online bookies have free bet clubs which are only for horse racing bets.


Most online betting offers will have an expiry date, either when the qualifying for the offer ends or when the bonus from the offer can be used by. Always make sure when it is, as it will be frustrating to find you’ve qualified for a betting offer, only for it to have expired.

Which Bookmakers Have Betting Offers For Existing Customers?

Just about all the online bookies will offer betting offers of some sort to their customers, as it is a valuable tool in keeping players betting with them. Not all the bookmakers offer the same betting offers, and not all of them are as generous and extensive like some other bookies.


Betfred are one of the most generous bookies when it comes to offering their existing customers betting offers, bonuses, and promotions. They have been pioneers on this front and have some of the best offers. You can find things such as best odd guaranteed, Acca insurances, double and treble odds boost and losing bet refunds, to name just a few. You can see all the latest Betfred betting offers on our dedicated page, where you can see all the Betfred offers for new and existing customers.